Why I Started This Podcast (And Why It Scares Me)
There’s something that’s been sitting in me for a long time.
A quiet voice, a restless thought: “You should do this again.”
Make a podcast.
Not because I think I have all the answers.
Not because I want to be another voice in an already crowded room.
But because I’ve needed—craved—a space where things could just be real again.
Real conversations. Real doubt. Real joy.
The mess. The burnout. The beauty.
The reason we started creating in the first place.
I’ve recorded podcasts before.
One alone. One with a friend.
Both had their moments, but they never felt like this.
This feels necessary.
Not in a business sense. Not in a strategic sense.
But in a heart still beating kind of way.
I talk to photographers every day. I watch their work. I feel their energy.
And underneath all the beautiful galleries and curated posts,
I sense the same thing I often feel myself:
Loneliness. Pressure. Imposter syndrome. Creative exhaustion.
And yet—still showing up. Still caring. Still fucking trying.
So I made this podcast.
For the ones who feel too much and say too little.
For the artists, especially in the wedding industry,
who are tired of pretending everything’s polished and perfect.
This isn’t another “how to grow your business” podcast.
This isn’t 10 tips to boost your bookings.
This is what’s underneath all of that.
The why. The what now. The who am I.
🎧 Episode 00 is live now.
It’s a short solo episode – just me, sharing why I’m doing this, who it’s for, and what I hope it can become.
No guests yet. No polish.
Just a mic, a walk, and a heart that’s finally speaking up.
🔗 Listen here:
And if it speaks to you—even a little—stick around.
I’ve already recorded episodes with three incredible guests, and they cracked something open in me. I think they might do the same for you.
Thanks for being here.
For reading this.
For letting me be human with you.
This is For The Heart Still Beating.
See you in your headphones.
– Björn