This is your permission to get it wrong. And to get it right.

Hey ,

Ozzy’s gone.

And here’s the thing, I never thought I’d sit here writing about him to you.
But his story? It’s not just about heavy metal or bats or chaos.
It’s about what it looks like to make art your way, even when nobody else understands it.

You know that feeling? That tug in your gut that says, “This isn’t me” when you look at your own work and yet you keep editing, keep posting, keep playing the part?

Yeah. I know it too.

So I sat with it this morning, thinking about what Ozzy’s life actually teaches us.
Not as fans. Not as musicians. But as artists trying to figure this shit out before it’s too late.

And then I watched this.

Yungblud, at the Back to the Beginning concert, singing Changes.
For Ozzy. And it wrecked me.
Not because it was flawless, but because it was raw. Vulnerable. Human.
Exactly what art is supposed to feel like.

Here’s the video. Watch it. Feel it. Let it remind you why you even picked up a camera in the first place.

And then read this.

1. Stay Weird. Stay You.
Ozzy never tried to fit in. He leaned hard into what made him different, even when the world thought he was out of his mind.
→ Photographers: Stop chasing the trends. Stop trying to make your work look like everyone else’s. Your weirdness is the magic.

2. Reinvention is Survival
From Sabbath to solo to reality TV and back again, Ozzy didn’t get stuck in one box. He evolved without losing his essence.
→ Your photography career isn’t one note. Don’t be afraid to pivot, try new shit, and redefine yourself.

3. Embrace the Darkness
He never shied away from the messy, ugly, or heavy. He owned his demons and turned them into art.
→ Your clients don’t need perfect, they need real. Lean into the raw emotion, the awkward, the imperfect. That’s where the soul lives.

4. Shock the System
Biting the head off a bat? Iconic or insane, depending who you ask, but nobody forgot it.
→ Take risks. Challenge the wedding industry bullshit. Break the “rules” everyone else is too scared to question. Make them feel something they won’t forget.

5. Your People Will Find You
He didn’t appeal to everyone, and that was the point. He built a cult following of people who got it.
→ You don’t need everyone to like you. You need the right people to love what you do. So speak directly to them.

6. Go Out on Your Own Terms
That reunion show? Pure class. He knew how to say goodbye without faking it for a paycheck or dragging it out.
→ Set your boundaries. Know when to say no. Protect your energy so you can go all-in when it really counts.

7. Let It Be About the Music (Not the Industry)
Through all the chaos, it was always about the music. The craft came first.
→ Put the art first. The business and followers and awards? They mean nothing if the work doesn’t feel alive.

You don’t have to be Ozzy.
You don’t have to shock the world or spit blood or burn down the stage.

But you do have to care enough to make something that lives beyond you.
Something that scares you a little because it’s so honest.
Something that no one else could have made but you.

That’s the whole damn point.

So.

What’s the most unapologetic thing you’ve done for your art?
And what’s the one thing you’re still too scared to try?

Write me back.
I want to hear it.

Talk soon.

Björn